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AVATAR takes us to a spectacular world beyond imagination, where a newcomer from Earth embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. We enter the alien world through the eyes of Jake Sully, a former Marine confined to a wheelchair. But despite his broken body, Jake is still a warrior at heart. He is recruited to travel light years to the human outpost on Pandora, where a corporate consortium is mining a rare mineral that is the key to solving Earth’s energy crisis. Because Pandora’s atmosphere is toxic, they have created the Avatar Program, in which human “drivers” have their consciousness linked to an avatar, a remotely-controlled biological body that can survive in the lethal air. These avatars are genetically engineered hybrids of human DNA mixed with DNA from the natives of Pandora… the Na’vi.

Reborn in his avatar form, Jake can walk again. He is given a mission to infiltrate the Na’vi, who have become a major obstacle to mining the precious ore. But a beautiful Na’vi female, Neytiri, saves Jake’s life, and this changes everything. Jake is taken in by her clan, and learns to become one of them, which involves many tests and adventures. As Jake’s relationship with his reluctant teacher Neytiri deepens, he learns to respect the Na’vi way and finally takes his place among them. Soon he will face the ultimate test as he leads them in an epic battle that will decide the fate of an entire world. (texto oficial do distribuidor)

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POMO 

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português Uma aventura ultra-mainstream para toda a família. Um mega-cliché envolto numa túnica tecnicamente orgástica, conduzido pelo motor auto-confiante de Cameron, que não surpreende como nada. Os filmes de Jim, quando não eram propriamente comédias (A Verdade da Mentira), continham sempre alguns tons existenciais a refletir juntamente com o brilhantismo técnico. Mesmo que seja apenas por sugestão. Eles tinham ideias sobre as quais outros cineastas construíram os seus mundos. Avatar não contém nada do género, e na reflexão começa e termina com uma óbvia propaganda ecológica. É o primeiro filme de James Cameron inteiramente feito a partir de coisas já vistas (nas suas coisas ou noutro lugar), apenas servidas num pacote ainda mais elaborado e maravilhoso. Cada tomada, cada edição, cada tom da banda sonora de James Horner contribui para a perfeição absoluta da forma final. Mas de que nos serve isso quando sabemos o que vai acontecer daqui a dez minutos? ()

Lima 

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inglês The story is very pedestrian, but who cares. Thanks to James Cameron, I was again that little boy who during the deep totalitarian era, with my mouth wide open, devoured a Polish channel on a grainy black-and-white television, including the first Star Wars, or Zeman's A Journey into the Primeval Times. I devoured Avatar similarly, experiencing partly the joy of exploring the fictional world of Pandora and partly the fascination with 3D technology, which I was a virgin to this day. I really couldn't get enough of that three-dimensional image!! I have some reservations, of course. Cameron put a lot of effort io clothing his film in a 3D garb, but much less on the originality of the emotions of the characters or giving them a compelling ambiguity. All the characters are so naively one-dimensional, just like in fairy tales, but I found it endearing in a way. I hereby forbid the use of the world “cliché”, because the great James doesn’t deserve it. He doesn't deserve it because he invited me to his house for two and a half hours and shared all his hi-tech toys with me. Thanks Jim. ()

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Marigold 

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inglês Very, very intoxicating. What surprised me the most was that not only the eyes and ears experience an orgasmic throw. Personally, I felt emotion over the love affair between an earthling and a blue huntress, which I did not feel in the slightest when watching Titanic. Avatar is not just dazzling... it is alive. The film may have too much of the classic narrative schemes, but it doesn't matter, because the mind walks the familiar path and sight and hearing fly in the unimagined. There are probably many people who will point out things like activism, or that it is cold. I didn't see any of that in Avatar. Instead, what I saw was very light and brilliantly crafted telling of a romantic fairy tale about beings bound to their planet. Together with Star Trek, this year's clear winner in the heaviest weight category. [85%] P.S. I just can’t keep my mouth shut... I have a question:"A strange mixture of Moore's environmentalism, Zeman's poetics and Vinnetou's naivety "cut" with the aesthetics of The Lord of the Rings - does that mean Miloš Zeman, who embraces trees?" I probably haven’t seen as much from Karel as I had hoped. ()

J*A*S*M 

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inglês Incredibly flawless and the most amazing cinema experience of my life. A film that erases the boundaries between the screen and the viewer and that lets you look into another world, to the point that it makes you want to believe Pandora is real. I expected a lot from Avatar and I had come to terms with the fact that such massive expectations could never be met, but the result actually surpassed them. This is something that I could have never imagined, even in my wildest fantasies, because up until now nobody had set a standard for the cinema screen according to which we could set our expectations. The story perhaps isn’t great, but it’s beautiful, classic in the best sense of the word, and certainly not worse than other blockbusters. And to be honest, I don’t think I would be able to watch something intricate, like Strange Days for instance, in this package. Once there are more comparable films, Avatar probably won’t be my favourite (due to personal genre preferences), but it will always be the first. Another viewing is mandatory, the cinema is mandatory, 3D is mandatory! Cameron was the king of the world, now he’s the emperor of the galaxy, next time he’ll reach at least god level, and after this experience, I’m almost certain he’ll pull it off. PS: The posers with prejudices like “I can’t be arsed with a fairytale about blue monkeys” will surely find plenty of things to criticise and I wish them the best wholeheartedly, they are only depriving themselves of the experience. PS2: The experience from the second viewing is at least the same. During the last 60 minutes those goosebumps hardly disappeared. ()

Isherwood 

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inglês I do appreciate Cameron's dedication, which meant years of waiting for proper technology and the employment of two special effects giants. The result definitely marks a significant shift for cinema as a whole. Yet that's where the positives end for me... because then we get almost three hours of a shallow story (which could still be tolerated - okay, it’s a fairy tale), dull emotions, the most stupid military lines in history, and blue-green agitation so vigorous that even Greenpeace pales compared to it. The three-dimensional effect is great (Cameron knows how to work with space perfectly), but underneath the fancy tinsel I couldn't find anything more and about halfway through I wasn't even entertained. Sorry, but I was bored shitless with this film. Three stars from me. ()

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