Wake Up

I spent the whole time wondering why something so well shot and acted was so intellectually one-dimensional and naïve, until it turned out that it wasn’t an original short, but a plain and simple PR spot by means of which an electronics manufacturer attempts to give the impression that it cares not only about customers, but also people generally. Margaret Qualley doesn’t go all out this time in comparison with her other expressive-dance collaboration with Olivia Wilde, “Love Me Like You Hate Me”, and Jonez’s famous Kenzo World commercial. (06/06/2021)